Just Energy
Smart Choice - 12
Rate
7.30¢
Term
12 Months
$1000 kWh
$73
- ✓ 31% green
- ✓ $125 bill credit when you use 1000 kWh
- ✓ 60-Day Happiness Guarantee
Best for Reliability Just Energy
One of the largest retailers in North America. Broad product set from bill-credit to "Basics" no-frills plans.
★ 3.6 · 3,410 reviews · HQ: Houston, TX · Est. 1997 · 14 plans
By the numbers
Just Energy at a glance.
Lowest rate
7.30¢
Average rate
14.66¢
Plans
14
Rating
★ 3.6
What stands out
Just Energy highlights.
Long-term price lock
Lock in your rate for 24+ months. Insulated from market spikes.
What's in the box
Included vs. add-ons.
Included with all plans
- ✓ TDU delivery charges built into the rate
- ✓ Online account portal & mobile app
- ✓ 24/7 customer support
- ✓ Rate lock guarantee on fixed-term plans
- ✓ No surprise fees outside of the EFL
- ✓ Free monthly usage alerts
Available add-ons
- ★ Smart thermostat enrollment program
- ★ 100% renewable energy upgrade
- ★ Budget billing (level monthly payments)
- ★ Auto-pay & paperless billing discount
- ★ Referral rewards program
- ★ Appliance & wiring protection plan
Specific inclusions vary by plan. Always confirm against the EFL (Electricity Facts Label) for the plan you're considering.
Side by side
Just Energy vs. top providers.
Just Energy Viewing now - Rating
- ★ 3.6
- Lowest
- 7.30¢
- Average
- 14.66¢
- Plans
- 14
Best for Reliability
Every plan, ranked honestly
Just Energy plans.
Just Energy
Smart Choice - 24
Rate
8.20¢
Term
24 Months
$1000 kWh
$82
- ✓ 31% green
Just Energy
Power Plus - 24
Rate
10.20¢
Term
24 Months
$1000 kWh
$102
- ✓ 32% green
- ✓ $100 bill credit when you use 1000 kWh
- ✓ 60-Day Happiness Guarantee
Just Energy
Power Plus - 12
Rate
10.40¢
Term
12 Months
$1000 kWh
$104
- ✓ 26% green
- ✓ $100 bill credit when you use 1000 kWh
- ✓ 60-Day Happiness Guarantee
Just Energy
Simple Choice- 24
Rate
15.60¢
Term
24 Months
$1000 kWh
$156
- ✓ 32% green
- ✓ No gimmicks, no bill credits, fixed rate pricing
- ✓ 60-Day Happiness Guarantee
Just Energy
Basics - 24
Rate
15.60¢
Term
24 Months
$1000 kWh
$156
- ✓ 32% green
- ✓ No gimmicks, no bill credits, fixed rate pricing
- ✓ 60-Day Happiness Guarantee
Just Energy
Basics - 12
Rate
16.20¢
Term
12 Months
$1000 kWh
$162
- ✓ 32% green
- ✓ Standard fixed-rate plan
- ✓ 60-Day Happiness Guarantee
Just Energy
Renters Choice - 12
Rate
16.20¢
Term
12 Months
$1000 kWh
$162
- ✓ 31% green
Just Energy
Simple Choice- 12
Rate
16.20¢
Term
12 Months
$1000 kWh
$162
- ✓ 26% green
- ✓ Standard fixed-rate plan
- ✓ 60-Day Happiness Guarantee
Just Energy
Simple Value - 24
Rate
17.20¢
Term
24 Months
$1000 kWh
$172
- ✓ 31% green
Just Energy
Simple Value - 12
Rate
17.40¢
Term
12 Months
$1000 kWh
$174
- ✓ 31% green
- ✓ $50 bill credit when you use 500 kWh
- ✓ 60-Day Happiness Guarantee
Just Energy
Simple Value - 36
Rate
17.70¢
Term
36 Months
$1000 kWh
$177
- ✓ 31% green
Just Energy
Mega Saver - 12
Rate
18.40¢
Term
12 Months
$1000 kWh
$184
Just Energy
Mega Saver - 24
Rate
18.60¢
Term
24 Months
$1000 kWh
$186
- ✓ $150 bill credit when your usage is at least 2000kWh
- ✓ 60 Day Happiness Guarantee!
- ✓ 24-month contract
Public review aggregate
Just Energy overall rating.
3.6
3,410 public reviews
Weighted aggregate from BBB, PUCT, and Trustpilot. Individual
reviews from our own customers are coming soon.
Have experience with Just Energy? Help the next Texan choose smart.
5 minutes, no truck roll
How to switch to Just Energy.
- 1
Pick a plan
Compare the 14 Just Energy plans by rate, term length, and renewable %. Confirm the EFL matches what you saw.
- 2
Enroll online
Sign up in under 5 minutes — no paperwork, no phone tree. Bring your ZIP, address, and a recent bill if you have one.
- 3
Switch is automatic
Just Energy files the switch with your TDU. No service interruption, no new equipment, no truck roll. Your meter and wires stay the same.
Provider profile
InsideJust Energy.
Just Energy is one of the largest North American retail energy companies, founded in Canada in 1997. Operated heavily in Texas through the 2010s, hit by Winter Storm Uri in 2021 (filed for CCAA restructuring in Canada and Chapter 15 in the U.S.). Re-emerged as a private company in 2022.
Broad lineup from bill-credit (Conservation Credit) to 'Basics' (straight-rate, no-frills). After Uri-related fallout, pricing has shifted toward more conservative fixed-rate products.
Best fit if you...
- ✓Customers comfortable with a brand that's been through restructuring and emerged smaller but stable.
- ✓Houston-area households (Just has the deepest Texas presence here).
Watch out for
- !BBB and PUCT customer-complaint volume runs higher than the NRG brands — verify any sales-channel quote against the EFL.
- !Variable-rate Just Energy products were hit hardest in the Uri pricing event; fixed is the only safe Just product.
What makes Just Energy different
Largest non-NRG, non-NextEra independent retailer in Texas — but post-restructuring volume is meaningfully lower than peak.
Company background
About Just Energy.
One of the largest retailers in North America. Broad product set from bill-credit to "Basics" no-frills plans.
Established
1997
29 years in Texas
Headquarters
Houston, TX
Active plans
14
Avg rate
14.66¢
at 1,000 kWh
Just Energy FAQ
Common questions about Just Energy.
What does Just Energy charge per kWh?
+
Just Energy plans range from 7.30¢/kWh on the cheapest fixed plan to roughly 18.60¢/kWh on its premium products. The average across all 14 plans is 14.66¢/kWh at 1,000 kWh of monthly usage. Always check the EFL — advertised rates can differ at 500 or 2,000 kWh.
Is Just Energy a legitimate Texas REP?
+
Yes. Just Energy is a licensed Retail Electric Provider in Texas, founded in 1997 and headquartered in Houston, TX. It's regulated by the Public Utility Commission of Texas (PUCT) and serves customers across the deregulated Texas market.
How long does it take to switch to Just Energy?
+
Most enrollments process in 1–3 business days. Just Energy files the switch with your local TDU (Oncor, CenterPoint, AEP, or TNMP) — there's no service interruption, and your meter and wires don't change. Same-day or next-day moves are available for new addresses with priority enrollment.
Does Just Energy require a deposit?
+
Just Energy typically runs a soft credit check at enrollment. Customers with strong credit usually pay no deposit. If a deposit is required, it's typically refunded after 12 months of on-time payments. To skip the deposit entirely, look at prepaid options or a co-signer.
What's the early termination fee with Just Energy?
+
On fixed-rate plans, ETFs typically run $150 (under 12 months), $250 (12-month plans), or $295 (24+ month plans). Month-to-month variable plans have no ETF. The exact fee is listed in the EFL for each plan — always verify before signing.
Can I keep Just Energy if I move within Texas?
+
Yes, as long as you're moving to another deregulated area on a TDU Just Energy serves. You'll typically transfer your plan to the new address without paying an ETF. If you move to a regulated market or municipal utility area (like Austin Energy or CPS), you'll need to cancel — most providers waive the ETF in that case with proof of address.
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