The cheapest rate isn't
the cheapest plan.

Texas deregulated its electricity market in 2002, which lets most Texans choose their retail electricity provider. Your local utility (TDU) still delivers the power — you're just choosing who bills you and at what rate. Competition typically results in lower prices and more plan options.

Fixed-rate plans lock in your per-kWh price for the contract term (usually 6–36 months), protecting you from market swings. Variable-rate plans can change monthly with wholesale prices — flexible, but less predictable. For most households, a 12-month fixed plan offers the best balance.

Advertised rates are often calculated at 2,000 kWh usage, which includes volume discounts that lower the per-kWh cost. Most Texas homes use 1,000–1,200 kWh, so the effective rate is higher. We calculate true cost at your actual usage so the comparison is honest.

Yes. Switching is seamless — there's no interruption to your service. Your local TDU continues delivering electricity regardless of which retail provider you pick. The switch usually takes 1–3 business days to process.

When your contract ends, most providers automatically move you to a month-to-month holdover rate, which is almost always significantly higher. Shop for a new plan 30–60 days before your contract expires to lock in the best available rate.